41994_Australasian_Dentist_100_EMAG

CATEGORY INNOVATIONS

Charting a brighter future: Teeth whitening can be the key to dental practice resilience and growth

By Stephen Douglas

Stephen Douglas

I n today’s rapidly shifting Australian economic climate, most households need help to keep pace with the soaring cost of living. Consequently, dental practices aren’t exempt from this nancial strain. A striking 96%of dental practices have reported increased operational costs in the previous year. To add to this statistic, 86% anticipate confronting similar if not more severe, nancial pressures in the months ahead. It’s not just about rising expenses either. A signi cant 37% of dental practices have reported a noticeable drop in patient bookings. Moreover, nearly 39% anticipate a possible dip in their annual pro ts. In such a scenario, the impending question is – howdo dental practices navigate these economic challenges and ensure sustained growth? In this climate of adversity, progressive dental practices across the country are not just resting on their laurels. ey are on a relentless pursuit of ground breaking strategies to weather these challenges. So what’s the focus? Attract new clientele, expand their repertoire of services, and streamline their operations to ensure maximum e ciency. Teeth whitening has emerged as a beacon of hope amidst this backdrop. Projected to double its market size in the forthcoming half decade, this cosmetic procedure o ers practices an opportunity to cater to huge demand. However, beauty salons, spas, hairdressers, supermarkets, online pharmacies, illegal websites and products that do not whiten teeth currently enjoy this lucrative cosmetic treatment. It is a mistake. By strategically integrating a world-class teeth whitening team, dental practices stand to provide top-tier, e cient services, resulting in visibly radiant smiles and high patient satisfaction. A signi cant bene t of a patient agreeing to whiten their teeth is that this identi es a patient who cares about their smile. In time, they are more likely to be open to discussing higher-value cosmetic treatment plans.

Incorporating in-demand procedures such as teeth whitening bolsters the practice’s service suite and positively impacts pivotal KPIs. ere are numerous bene ts, such as enhanced patient satisfaction, improved treatment acceptance rates and increased patient retention. So what’s the bottom line? Inherently patient focused treatment plans, propelling signi cant revenue and consistent pro tability.

Yet, challenges remain. A recent survey revealed that 79% of dental practice managers cited two predominant hurdles: managing patient expectations and a discernible gap in clinical knowledge. ese challenges, while external, can hinder the growth trajectory of many practices. Is your practice feeling the pinch of these challenges? Drawing from extensive experience, encompassing over 600 practice visits and more than 2,000 strategic sessions, a trend has been observed. While generalising, many practices take a passive approach, often waiting for patients to initiate discussions on teeth whitening. If this resonates with you, there’s good news on the horizon. We have discovered a proven teeth whitening strategy and education program. is platform is suitable for all dental practices that can easily double, even triple, their whitening productivity, reduce clinical times, and produce more e ective results (with less sensitivity) without the normal frustrations practices and their patients su er from. Is it too good to be true? A global customer base across four continents with some of the best dentists in the world shows that our focus on education and support is a win-win for our clients. As a dental practice, if you are not starting at least 15 whitening cases a month, I can help you. u Join the revolution, and I can certainly promise a brighter future. For more information, contact Stephen Douglas directly 0416 629015 and book a complimentary call, or email stephen@thewhiteningproject.com.au

PEACH + APRICOT

SLS and Microplastics Free ....

CURAPROX

CURAPROX AUSTRALIA | www.curaprox.com.au | 08 7079 3779

Peach banner.indd 1

8/02/2022 3:38:53 PM

18 AUSTRALASIAN DENTIST